I am hoping to start a new series for this blog that highlights women in the workplace and also marketing trends that are relevant to the work that I aspire to do in the future. Below is my first entry, I hope you like it!
Link: http://www.ted.com/talks/susan_colantuono_the_career_advice_you_probably_didn_t_get
Susan Colantuono, CEO of Leading Women, is a powerful leader and her primary goal is to close the gender gap at the top. Her TED talk entitled, "The career advice you probably didn't get" is an interesting look at the reason why many women are not being considered for high-level positions. As a young women, I am constantly looking for successful women to emulate all while supporting the closing of the gender gap.
The "Missing 33%" concept that Colantuono talked about represents the amount of women in upper management positions. Although at first I want to jump to conclusions and feel upset that the percentage is not more balanced between the genders, I remember how far we have come as women. Clearly there is room for improvement; however, the leaps and bounds that have been made recently in favor of women is amazing.
The main idea in this TED talk is that, "Leadership is using the greatness in you to achieve and sustain extraordinary outcomes by engaging the greatness in others." I think this is a great way of explaining how to gain success in your chosen career field. Many people associate success with their own personal gains, but it is more then that. When you include your coworkers and collaborate with them, you are engaging their greatness and it will in turn increase your future success.
It is so easy to get discouraged as a women in the business world, but there is so much potential if we just remember to engage our greatness and also the greatness of those around us.
Next, something else that stuck out to me from this video was a quote from a male business leader. He explained that he had two successful entrepreneurs, one was a man and one was a women, and he found that he had been treating them differently. He attempted to build the women's confidence and helped the man learn the business. This was a very interesting story because it showed that many women are being seen as sensitive and fragile by their employers. This concept is not something that should still be happening in this day and age and I believe it contributes to why there is still a gender gap. When men leaders assume women need a confidence boost in order to succeed, they are wrong. This automatically puts them a step behind men when it comes to applying for career advancement.
In general, what I took away from this talk was that women are on the right track to closing the gender gap, but many are not given important career advice before they proceed into the business world. The Missing 33% is made up of the women who do not understand that you must engage your greatness and the greatness of others in order to gain career success. Relating to those around you and also sustaining your business, strategic, financial, and acumen qualities can be the difference between being middle management and being the leader of a thriving company. Women have the intellect and know-how so we just need to put all of our knowledge into practice in order to close the gender gap for good.
Wednesday, November 5, 2014
Saturday, September 27, 2014
Dean's List VoxBox
Hey everyone! I don't know if you have heard about this site but its called Influenster and I have decided to be a product tester for them. I just received my Dean's List VoxBox and it came with a whole bunch of goodies. Here are some of my favorite things!!
Soft Lips Cube: I love the design and the chapstick honestly makes my lips soft. It is similar to the Eos, but in cube form. Great idea!
CoverGirl Ready Set Gorgeous Foundation: This is definitely my favorite item from the box I received. It balances my complexion and is suprisingly my color. I have been trying to find a cheap foundation that still does the job but as I got this for free, I am excited to keep using it. I might even buy it when it runs out.
Sinful Colors Nail Polish: Every girl loves nail polish so I was ecstatic to see this in my package. Red is definitely a great fall color and I can't wait to try it.
Lastly, the Airheads Bites were a bit interesting. I don't think that the idea will take off honestly. They were okay but I think people are so used to the original design that they might not think to buy this revamped product. They tasted exactly the same as the original product but they were about the same shape and size as a peanut M&M. This would be the only product I wouldn't full endorse from the bunch.
There were many other things that I received from Influenster I think that it's a great site for college kids who are looking to try out the newest products. Go to www.influenster.com and make an account! I am not saying it to endorse the company, I just really think its an awesome idea.
Soft Lips Cube: I love the design and the chapstick honestly makes my lips soft. It is similar to the Eos, but in cube form. Great idea!
CoverGirl Ready Set Gorgeous Foundation: This is definitely my favorite item from the box I received. It balances my complexion and is suprisingly my color. I have been trying to find a cheap foundation that still does the job but as I got this for free, I am excited to keep using it. I might even buy it when it runs out.
Sinful Colors Nail Polish: Every girl loves nail polish so I was ecstatic to see this in my package. Red is definitely a great fall color and I can't wait to try it.
Lastly, the Airheads Bites were a bit interesting. I don't think that the idea will take off honestly. They were okay but I think people are so used to the original design that they might not think to buy this revamped product. They tasted exactly the same as the original product but they were about the same shape and size as a peanut M&M. This would be the only product I wouldn't full endorse from the bunch.
There were many other things that I received from Influenster I think that it's a great site for college kids who are looking to try out the newest products. Go to www.influenster.com and make an account! I am not saying it to endorse the company, I just really think its an awesome idea.
Monday, September 22, 2014
Last Semester Updates!
So this semester has been very exciting so far! I have gotten the chance to participate in a number of things that I am so grateful for. First, I decided to work for Intramural Sports once again. I wasn't sure I would have time but I found a way and I am ecstatic that I did!
Next, I am part of the NSAC Liberty Chapter that is competing in the AAF competition. This years sponsor is Pizza Hut and even though I can't help the team next semester, I am glad I can help this semester.
Also, one of my classes is attempting to help the Lynchburg location of Rita's with their marketing so that is pretty fun because I LOVE RITAS!
Like I said before, I got asked to write some articles for Admitopia for their college life series and I have just submitted my first article for review.
Other then that my life is pretty boring. I am excited to see what life after graduation is like. I am looking to work in either Pittsburgh, Lancaster, Lynchburg, or maybe BOSTON! That would be amazing I love Boston. I am so fortunate to have had the internships I did this summer. The knowledge I have gained from them is immense and will definitely carry through to my next job. Till next time!
Sunday, September 21, 2014
Admitopia Article Submission
Below is an article I was able to write for the college experience website admitopia. You guys should check out their "College Life" section soon to see me as one of the college bloggers!
5 Reasons Your Teacher Might Be the Key to Your Success
There’s a stereotype around the fact that if you converse
with your teacher, you are automatically named the teacher’s “pet.” This is an
ancient joke that does not apply in college. Teachers are great resources that
are available to help. If you are struggling with your classwork or concepts,
it is definitely a great idea to talk to or e-mail your teacher. Here are some
reasons you should reconsider when relying on your new freshman classmate for
study notes and project materials.
1. They have all the answers. No I am not implying to steal the teacher’s
answer sheets, I am just explaining that they make the tests and quizzes and
also conceptualize the projects. They know the material very well and if you
are confused about anything, your teacher is likely to be able to help you.
Tip: If you have
a question about a project or upcoming test, don’t forget about your teachers
office hours, that is a great time for you to meet with them and you can
usually just walk in if you have an immediate issue.
2. They aren’t monsters. Many students
disregard teachers help because they are scared to ask or forget that teachers
are people too. Teachers are employed by the school for this reason. They are
eager to help you, even if you don’t believe it.
Tip: Schedule a
meeting with your teacher before each test and beforehand write down some
questions you have about the material that way when you do get to their office
you don’t waste their time.
3. You are essentially paying for them. When
you pay tuition you are paying for a lot of things, but some of it goes to the
teacher’s salary. You would take advantage of your meal plan wouldn’t you? Why
not take advantage of the assistance that your teacher can offer? College is a
great investment and success will come as long as you learn how to utilize the
resources given to you.
Tip: Some
colleges offer tutoring services, this is a great way to get utilize the
resources that you are paying for. Tutoring could be a viable option if you are
struggling with a class.
4. Teachers went to school to TEACH. So
you are doing your Undergrad in Psychology or Communications? Well your teacher
most likely has his Doctorate in the subject you are studying. They are very
knowledgeable and have many years of education that proves it. Any questions you
have can be answered pretty quickly by an e-mail or a quick question after
class.
Tip: If you are
interested in pursuing additional education after your Undergrad, your teacher
may be able to give you some insight into what it will be like.
5. They can help you even after graduation. Many
students forget that teachers have hundreds of connections that can ultimately
help them in their future job searches. There are many opportunities available
to students that can be accessed by the referral of your teachers.
Tip: When
considering an internship, e-mail the teachers that are in your area of study
and see if they know of any businesses that are offering paid or unpaid work.
Wednesday, July 9, 2014
Same Sex Marriage Legalized: How This Affects Lancaster County Retirement Communities
I had the opportunity to sit in
on a group of marketing executives this morning from surrounding retirement
communities in Lancaster County. It was a great experience and I was able to
leave with great perspective.
The recent legislation that
permits same sex marriage in the state of Pennsylvania seemed to come out of
nowhere. I was not aware that such a large policy change would happen so soon.
Many businesses have to decide
new procedures when it comes to allowing same sex couples as residents. Being
an intern in the retirement community world, there is so much talk about what
is trending and what is not.
It is important to understand
today’s culture and what has changed as you are making these decisions. The
fact that the state has mandated that same sex marriage is allowed, it is
crunch time for many marketing professionals.
The decision to “allow” same sex couples
or even unmarried couples in general into the communities is an interesting
conflict. In my mind, there is no conflict because God calls us to love
everyone and “rejecting” someone because of their specific beliefs and
lifestyles is unethical to me.
However, this is clearly not the
case with most communities. Creating new policies is a hassle but then again, not
dealing with the conflict is not smart either.
In my eyes there are two options:
take a stand and do not allow same sex couples at all, or decide to change
policies and allow it. Being wishy-washy with this topic is not an option.
Public relations in a faith-based
community are centered on honesty, loyalty, ethical decision making. Putting a
policy like this on the back burner is not doing anyone any favors.
Conclusively, it is a beneficial
strategy to be open and inviting of all types of prospective residents as a retirement
community. The laws will come and go but being open to change is something that
people appreciate.
Saturday, July 5, 2014
Recent News Project
Below is a compilation of news summaries I did a few semesters ago. It was a project for one of my writing classes but it really helped me boil down news articles and figure out what was the most important information. This is a skill that is used all the time in advertising and public relations and I am glad that I had the opportunity to practice it.
Prince
Guillaume of Luxembourg Weds Belgian Countess Stephanie de Lannoy
Prince Gillaume and his new wife wed in a
two day celebration over the weekend. Many royals were in attendance to the
lavish nuptials. Guillaume is the last in his family to wed, so many family
traditions were present.
Monster Energy Drink-Death
Connection Possible In 5 Cases Since 2004, Report Shows
The popular energy drink is now getting
sued and possibly recalled for potentially being tied to 5 deaths in the past.
A 14-year-old girl died of "cardiac arrythmia due to caffeine
toxicity," and her mother is suing the company. When researching about
Monster Energy Drink, the mother found it has been looked at before for causing
death in extreme cases.
Survivor's Dana Lambert: Leaving Due to Illness Was
'Heartbreaking'
On Day 12 of Survivor one of the
contestants, Dana Lambert had to throw in the towel due to illness. She left
because she was constantly vomitting and blacking out and she needed to get
better. The hit show expects contestants to deal with extreme climate and
energy conditions and it got the better of Lambert.
Mike Tomlin expects stars on D back
Summary: The Pittsburgh Steelers are eager
to have back Troy Polamalu and James Harrison for the next game. They were both
out for injuries but will more than likely be playing Sunday. The Steelers
Coach, Mike Tomlin, said that he has watched them both play, and they are ready
to get back into the game.
NHL lockout: No progress, no agreement—no October
games?
Summary: NHL players are holding a lockout
to increase their pay to 52 percent out of the 3.3 billion revenue that comes
in to the owners. There has been no progress for this stakeout in the last few
weeks. All preseason games have been cancelled which will last till October 8
and there is talk of cancelling all October games.
Link:NEWS
The Jay Cutler personality debate is over
Summary: There has been some questionable
actions on the Chicago Bears quarterback, Jay Cutler. There was a recent
incident where he ignored his coaches request and was deemed emotionally
unstable by many people. Now, Culter is back on track and will hopefully use
this win to boost his attitude.
Strong Storms a Risk for DC, Baltimore, Cincinnati
Summary: Heavy storms including hail and
strong winds will be continuous during the week and also the weekend. Some
of the big cities this storm will hit include Washington, DC and Baltimore,
Maryland.
Climate Extremes: Arctic Sea Ice Melts to Record Low
Summary: The NSDIC claims
that the artic is losing 35,400 square miles of ice everyday. This is a record
low since 1979 an can produce some major issues in the future.
Link: NEWS
Lack of Rain, Low Humidity Fuels Wildfires
Although the East Coast is experiences
many rain storms, the West Coast however is hitting a major dry spot when it
comes to weather. The dry weather is still causing huge wild fires like the one
in Idaho right now that is consuming over 340,000 acres and is only 25 percent
contained.
26 killed in Mexico pipeline fire near US border
Summary: A large fire started close to the
US border at a natural gas pipeline distribution center; however it was
extinguished in 90 minutes. Twenty-six people were killed in the chaos, and 46
more were injured. There is investigation being done about whether or not it
was an attack on the company.
Suicide Bomber in Afghanistan Strikes Minibus, Killing
Mostly Foreign Workers
Summary: As a result of a reply to the
parody video "Prophet Muhammad," 14 people were killed by a suicide
bomber in Minibus. Mostly were foreign workers who were working for the U.S.
government. The act was said to be carried out by an 18 year old woman.
A Faded Piece
of Papyrus Refers to Jesus’ Wife
Summary: Karen King, a Harvard Professor, has in her possession a
piece of papyrus that is under investigation to see if it really talks about
Jesus having a wife. The script on the paper talks about the woman being Jesus'
disciple. The text was written in Coptic and is from the 4th century.
Robbery suspects toss cash into air during pursuit
Summary: The Bank of America in Santa
Clarita was robbed and during the high speed chase the suspects threw money out
of the car. The suspects were known to be the kind of people that would
steal from the rich and give to the poor. They were finally caught and
arrested, but people who witnessed the madness said that it was a riot
watching the money fly.
As Chicago Teachers Strike, Students Are
on the Loose and at Loose Ends
Summary: Chicago teachers have been on
strike to better their school environment and the students are suffering the
consequences. They are having to go to school in unfamiliar environments like
churches and neighboring schools. Parents are being affected because
of the cost of child care and loss of work, so some are wondering if this
strike is worth it anymore.
Military trainer in Texas acquitted of sex
assault
Summary: An airforce instructor was found
not guilt of sexual assault in court. The Staff Sgt. from the Lackland Air
Force Base was thought to have sexually harassed a boot camp graduate. He did
however plead guilty to other accusations in order to reduce his jail time to
14 years.
Virginia Tech football team helps freshman move into dorms
Summary: Some of the Virginia Tech football players took time out of their busy schedule to help new students move in. It is this kind of community service that keeps Virginia Tech among the most valued schools. The team was happy to help the new students as they started a new chapter in their lives at Virginia Tech.
Link: NEWS
Veggie
Tales creator shares about spiritual challenges in his career
Summary: Among many of the favorite Liberty University Convocation
speakers is Phil Vischer, who was the founder of the children's television
series, The Veggie Tales. His first time at Liberty he spoke about dreams and
explained his rocky journey to follow his. This time he shared about the
burdens that come with following your dreams, and it was definitely a speech to
be remembered.
Link: NEWS
Appomattox bank robbery first in decades
Summary: Recently there was the first robbery in 94 years at the
Appomattox Farmer's Bank. The robber was chased by car and then by foot before
being arrested. The bank wants to assure everyone that all codes were followed
during the chaos of the robbery.
Link:NEWS
Isaac on 'verge of becoming a hurricane' as it closes in on Gulf
Coast
Summary: Hurricane Isaac has been building up power and is very
close to actually striking land. The rain is what is affecting people in that
area the most; although, the rainfall could amount to 14 inches which is very
dangerous. Also, many millitary bases and whole communities are being evacuated
due to the high risk and relocated to a safer area.
Link to article here: NEWS
Robert Wayne Gladden Jr., Perry Hall
Shooting Suspect,
Posted Ominous Facebook Status
Summary:
Robert Gladden has been suspected of shooting another classmate on the first
day of school. His Facebook status that day which says, "First day of school,
last day of my life,"gives police some evidence towards him
being the culprit. His lawyer claims that he brought a gun to school to ward
off bullies; however, there is still speculation when it comes to if he was the
one who shot the fellow student.
Link to article here: NEWS
Is
a Penny Rounded a Penny Lost? Ask Chipotle
Seeing as there is a new Chipotle in Lynchburg, it will be
interesting to see what people think of this new "rounding" theory
that the franchise has. According to The New York Times, Chipotle has been
rounding to the nearest nickel in order to cut down on transaction time. Many
debate whether this is a fair or worthy tactic, or if Chipotle should just take
the time to distribute the change like every other store.
Link to article here: NEWS
The Persuaders' Critique
While watching The Persuaders, it was interesting that so much research goes into a single companies advertising campaign. Consumers don't realize that what they are seeing in advertisements has been specifically designed to evoke a certain emotion in them. In the "World's Most Famous Commercial," the Apple commercial, the company was trying to get their customers to feel powerful by buying a Macintosh computer.
The Persuaders also highlighted the research of Delta Airlines' Song campaign and how the research was used. The director, Douglass Rushkoff, really elaborated on every detail of the brand name in order to show consumers how a brand is created. It helped his film to show the different steps that have to be taken in order for a company to launch a new program.
As consumers we only see the brands that are succeeding such as Apple and Nike. The New York Times wrote an article about the Song failure, and it talks about the next step for Delta Airlines after filing for bankruptcy. I believe that since the company spent too much money trying to be a "luxury" airline, it really cost them. They could not compensate with ticket sales because they were also trying to be cost efficient with ticket prices.
Another thing that stuck out to me when it came to persuasive techniques from the movie was the Acxiom Company. The fact that Acxiom has information on every person and can tailor advertisements to a certain demographic from that information is unreal.
The Persuaders explained in detail how Acxiom works and even has interviews with people who have used the service to try and understand the concept better. Acxiom has information on things such as:
· magazine subscriptions
· personal information (i.e. address, phone number, and e-mail address)
· information from online surveys
· anything "public" on the internet
Other than Acxiom, there are also less invasive ways of getting consumer information. I think that Douglass Rushkoff did a great job of interviewing important people in the advertising world and having them explain their motive when advertising.
Many companies use focus groups to gain insight for their company. The Persuaders interviewed Frank Lutz(right) to show the focus group aspect of research. This segment really benefitted the video because it showed consumers how certain words really make a difference in advertising.
In my opinion, Douglass Rushkoff did an excellent job of showing consumers what happens behind the curtains of advertising. He used his contacts to interview major advertising giants, explained important advertising techniques, and also showed a wide variety of information on the topic.
Content Marketing Article Review
http://thenextweb.com/socialmedia/2014/06/29/6-ways-content-marketing-changed-way-pr/
The article above is a solid piece that made me reanalyze the way that marketing is being pushed in today's society. Not only do many companies promote their own work, but they also are sending content to publications where they can get easy earned media.
There are a billion things trending right now in the advertising world, but something that is ever evolving is content marketing. Like in the article where it talks about how everyone is a contributor, this is many times the case in new publications.
It is easier than ever to publish something or contribute to someone's work. This gives people practically free exposure and personal advertising of their skills. Some individuals overuse this concept, but for professionals just trying to get their work out to the public eye, it is a great asset to utilize.
In general, I thought this article had some helpful points and I liked how it highlighted the difference between business goals and PR goals. This is super important to remember.
Lots of companies have overarching goals for the future but realistically, PR goals are different and less glaring.
This post identifies 4 key elements to getting content out:
The article above is a solid piece that made me reanalyze the way that marketing is being pushed in today's society. Not only do many companies promote their own work, but they also are sending content to publications where they can get easy earned media.
There are a billion things trending right now in the advertising world, but something that is ever evolving is content marketing. Like in the article where it talks about how everyone is a contributor, this is many times the case in new publications.
It is easier than ever to publish something or contribute to someone's work. This gives people practically free exposure and personal advertising of their skills. Some individuals overuse this concept, but for professionals just trying to get their work out to the public eye, it is a great asset to utilize.
In general, I thought this article had some helpful points and I liked how it highlighted the difference between business goals and PR goals. This is super important to remember.
Lots of companies have overarching goals for the future but realistically, PR goals are different and less glaring.
This post identifies 4 key elements to getting content out:
- Tell a story
- Help journalists stand out among their competitors
- Create captivating content that customers and journalists are going to find valuable
- Do extensive research to find where the audiences are, and distribute your content there
Some of these points seem obvious, but it is good to remember them as a content marketer or PR professional. The main concept is to advocate for your client and produce quality content that the general public find entertaining, interesting, or captivating.
The fourth idea of doing extensive research is sometimes overlooked because this generation is in a constant battle for firsts. Being the first company to release a new idea or product is key, but without proper research to back up your decision, the innovation is practically useless.
Conclusively, I enjoyed this article and its opinions about the ever-changing world of content marketing. I am glad that someone took the time to generate a valid analysis of this topic.
Friday, July 4, 2014
Marketing Strategies of Lancaster County Retirement Communities
I have been given the opportunity of working with two excellent retirement communities in South Central Pennsylvania this summer. It has been a great journey that has expanded my reach and knowledge of advertising and marketing.
There is an excessive amount of competition in the Lancaster County region for retirement communities. It is an amazing, scenic place to retire and many seniors feel comfortable here. The marketing strategies that I have learned about through my internships are very interesting.
I have done personal research about the target audience that senior communities should be targeting and it is definitely shocking. Many organizations try and slant their research and marketing money to pertaining to the senior community and the aging. This is not necessarily the right way to go about it.
There is so much research about targeting advertisements and social media posts to the families of the prospective residents. It is important to include them in the decision and also market to them as well.
Social media is inundated with ads and exposure and if the local retirement communities can utilize this outlet, it can greatly increase their reach. The younger generation is clearly tech-savvy and it is obvious that they know how to use social media networking sites such as Facebook and Twitter.
Twitter is an understated asset to retirement communities. The use of crisis communication and general event notifications on Twitter is something many companies do not remember to do.
Creating crisis communication hash tags for natural and emergency disasters is so important. The main reason for this is that getting the word to families and residents can be both a marketing strategy and also quality service.
Facebook is slowly fading in popularity; however, it is still important for a retirement community to post regularly in order to keep families, employees, and partners informed about changes and events.
In conclusion, there are many strategies that can be utilized that can seriously be an asset to a retirement community. It is very obvious to target the elderly, but it can be equally successful if you decide to target the families of these individuals.
There is an excessive amount of competition in the Lancaster County region for retirement communities. It is an amazing, scenic place to retire and many seniors feel comfortable here. The marketing strategies that I have learned about through my internships are very interesting.
I have done personal research about the target audience that senior communities should be targeting and it is definitely shocking. Many organizations try and slant their research and marketing money to pertaining to the senior community and the aging. This is not necessarily the right way to go about it.
There is so much research about targeting advertisements and social media posts to the families of the prospective residents. It is important to include them in the decision and also market to them as well.
Social media is inundated with ads and exposure and if the local retirement communities can utilize this outlet, it can greatly increase their reach. The younger generation is clearly tech-savvy and it is obvious that they know how to use social media networking sites such as Facebook and Twitter.
Twitter is an understated asset to retirement communities. The use of crisis communication and general event notifications on Twitter is something many companies do not remember to do.
Creating crisis communication hash tags for natural and emergency disasters is so important. The main reason for this is that getting the word to families and residents can be both a marketing strategy and also quality service.
Facebook is slowly fading in popularity; however, it is still important for a retirement community to post regularly in order to keep families, employees, and partners informed about changes and events.
In conclusion, there are many strategies that can be utilized that can seriously be an asset to a retirement community. It is very obvious to target the elderly, but it can be equally successful if you decide to target the families of these individuals.
Providing Quality Local Options For Seniors
Merging of School and
Retirement Lifestyles
Lancaster County is fortunate to have an abundance of
choice when it comes to local community and school event such as plays,
fundraisers, and football games. These give residents a chance to interact with
the younger generation and also be a part of the local community.
Many retirement communities offer scheduled
transportation to events with supervision. This is definitely a great option for residents who seek off-campus activity.
Blending school events into the retirement community’s
activities is something that is done by many organizations and is exceedingly
successful. This is because of the positive atmosphere that the occasion
presents, and in turn it presents the residents with an optimistic view on
life.
It is crucial to allow residents a way to stay active in the
local community and also be in a safe environment. This gives them a sense of
purpose and positive encouragement in their daily lives.
Affordable Senior Living
Affordable Living
It is pertinent to the older generation to have access to
continued care with a reliable organization. There are many options that can be considered when attempting to market to seniors. Creating affordable plans is one of the main ways to generate interest.
Occasionally seniors are turned off to the idea of
retirement living due to the cost or fear of unexpected expenses. This is
understandable and Lancaster County retirement communities tend to have a good handle on this situation.
Most plans incorporate an entry fee or at least application fee in order to secure potential residents. Continued care communities are a great option because it provides a level of
security that older adults and their families greatly value.
The main focus when it comes to providing care for
seniors is finding a loyal organization that offers quality care for an
affordable price. Most communities value these things and exemplify them through their nursing care and company goals.
Baby Boomers Redefined
How Have Baby Boomers
Redefined What Retirement Looks Like?
Baby Boomers are a unique generation who are leading more
active lifestyles. Most retirement communities in the area offer amenities that allow residents to regain their independence.
Continuing care communities provide
greater freedom for Boomers to pursue their special interests and hobbies.This is definitely a valid marketing technique because that is a main concern when down-sizing, that independence will be lost and turned over to nursing care or home care providers.
I have found that Baby Boomers are more likely to
continue employment though at a slower pace. Retirement is a time for
rejuvenation and relaxation; however, more and more the mature adult community
is going back to work.
It is a way for residents to feel useful and appreciated. All communities in the Lancaster County area value the work that their residents do and encourage them to continue to work while living on campus.
Third Generation Residents
Third Generation Residents
Lancaster County finds an increase in third generation residents and employees because of the satisfaction and fulfillment their family members or friends have found with these communities.
Some of the main reasons why this is a trend in the retirement community is because of resident’s preference for loyalty, trustworthiness, and a sense of tradition. These are all qualities that are valued by the local communities.
The market penetration rate for individuals who already reside in a retirement community is unusually high in the Lancaster county region. Some factors that contribute to this remarkable rate include the appreciation for a trustworthy and faith based organization which many communities have.
It is important to remember to market to the families of residents because someday they will be in a situation where they need to choose a retirement community for themselves. Limiting marketing to the senior population might not be enough to gain access into the younger generation.
The idea of third generation residents is something that
has come full circle in recent years. Many people choose their continued care
provider according to their families past experiences.
Lancaster County finds an increase in third generation residents and employees because of the satisfaction and fulfillment their family members or friends have found with these communities.
Some of the main reasons why this is a trend in the retirement community is because of resident’s preference for loyalty, trustworthiness, and a sense of tradition. These are all qualities that are valued by the local communities.
The market penetration rate for individuals who already reside in a retirement community is unusually high in the Lancaster county region. Some factors that contribute to this remarkable rate include the appreciation for a trustworthy and faith based organization which many communities have.
It is important to remember to market to the families of residents because someday they will be in a situation where they need to choose a retirement community for themselves. Limiting marketing to the senior population might not be enough to gain access into the younger generation.
Monday, June 2, 2014
MUTE Magazine
This past Spring semester at Liberty University, I was given the responsibility of being the Editor in Chief of Mute Magazine. This was a class project in which we had to design a 20 page magazine for a specific target audience. Mute Magazine is primarily a men's music magazine that is set to be sold in Central Virginia. Below are the samples. This magazine was designed by 4 people including myself. Robbie Carroll (Art Director), Caroline Parris (Graphic Designer), Jacy Christiansen (Copy Editor), and myself (Editor in Chief). Enjoy!
Summer Internship Update
Hey Everyone! I haven't posted for a while and wanted to make an update. I have been blessed to receive two internship opportunities this summer. Hopefully these will expand my horizons and also allow me to get some great job experience. I will be posting some thoughts about Advertising, Public Relations, Marketing, and Graphic Design throughout the summer in order to stay current on the new trends and such. I cannot believe how incredibly lucky I am to be doing what I love and learning a ton along the way. This is a very exciting time as I will be graduating in just a few months. My goals are big and I am so humbled by the opportunities I have already been given. Updates to follow as well as some professional reviews/opinions about the PR/Graphic Design world.
Friday, May 2, 2014
Media Kit: News Release
News Release
Media Contact
FOR IMMEDIATE
RELEASE
May 5, 2014
Blue Ridge Self Storage to Expand and Add RV, Boat, and
Motorcycle Storage
Facility Changes Will Give Way To New
Blue Ridge Location
ROANOKE, VA-May
2, 2014-Blue Ridge Self Storage is taking a huge leap by adding RV, boat, and
motorcycle storage areas to the already spacious self-storage facility.
These new units
will be open for rental starting May 2014 and will offer 24-hour access. Free
truck rental is provided by Blue Ridge to assist customers by offering a
convenient and safe moving truck.
The RV, boat,
and motorcycle units have been under construction for about 6 months and are
ready to open to the public at the beginning of May. In addition, there is already
a waiting list for the motorcycle units.
This will bring
in an indefinite amount of revenue to the prospering business, and will allow
the company to start construction on a new branch location which will be
located in Salem, Virginia.
The Salem office
will include things like: 24-hour surveillance and security, moving concierge
service, and a revolutionary alarm secured units. All of these new changes are
being employed because of valuable customer feedback.
Blue Ridge Self
Storage has a variety of indoor and outdoor storage sizes in order to tailor
the unit to the specific customer’s needs. The new expansion and facility will
bring in some much needed revenue for the company.
Ron Knuppel,
owner of Blue Ridge Self Storage, is ecstatic to be able to start this journey
and create over 50 jobs for the community of Salem, Virginia.
Knuppel comments
on this exciting news by stating, “I am pleased to announce that our company
will be gaining another location in 2015. The recent development of our RV,
boat, and motorcycle storage has given way to some additional income that we
have decided to use in order to enlarge our franchise.”
The community is
completely on board with this transformation and supports Blue Ridge entirely.
It is amazing to see how small businesses can be lifted up in a time of change.
###
Blue Ridge Self
Storage has been in business for 17 years in the Roanoke, Virginia area. We are
a unique self-storage company that implements Christian values into everything
we do. It is our goal to provide excellent customer service, quality storage
options, and outstanding security measure for our storage units.
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