Baby Boomers Redefined

How Have Baby Boomers Redefined What Retirement Looks Like?

Baby Boomers are a unique generation who are leading more active lifestyles. Most retirement communities in the area offer amenities that allow residents to regain their independence. 

Continuing care communities provide greater freedom for Boomers to pursue their special interests and hobbies.This is definitely a valid marketing technique because that is a main concern when down-sizing, that independence will be lost and turned over to nursing care or home care providers. 

I have found that Baby Boomers are more likely to continue employment though at a slower pace. Retirement is a time for rejuvenation and relaxation; however, more and more the mature adult community is going back to work.

It is a way for residents to feel useful and appreciated. All communities in the Lancaster County area value the work that their residents do and encourage them to continue to work while living on campus. 

Third Generation Residents

Third Generation Residents

The idea of third generation residents is something that has come full circle in recent years. Many people choose their continued care provider according to their families past experiences.

Lancaster County finds an increase in third generation residents and employees because of the satisfaction and fulfillment their family members or friends have found with these communities.

Some of the main reasons why this is a trend in the retirement community is because of resident’s preference for loyalty, trustworthiness, and a sense of tradition. These are all qualities that are valued by the local communities.

The market penetration rate for individuals who already reside in a retirement community is unusually high in the Lancaster county region. Some factors that contribute to this remarkable rate include the appreciation for a trustworthy and faith based organization which many communities have.

It is important to remember to market to the families of residents because someday they will be in a situation where they need to choose a retirement community for themselves. Limiting marketing to the senior population might not be enough to gain access into the younger generation.

MUTE Magazine

This past Spring semester at Liberty University, I was given the responsibility of being the Editor in Chief of Mute Magazine. This was a class project in which we had to design a 20 page magazine for a specific target audience. Mute Magazine is primarily a men's music magazine that is set to be sold in Central Virginia. Below are the samples. This magazine was designed by 4 people including myself. Robbie Carroll (Art Director), Caroline Parris (Graphic Designer), Jacy Christiansen (Copy Editor), and myself (Editor in Chief). Enjoy!

Summer Internship Update

Hey Everyone! I haven't posted for a while and wanted to make an update. I have been blessed to receive two internship opportunities this summer. Hopefully these will expand my horizons and also allow me to get some great job experience. I will be posting some thoughts about Advertising, Public Relations, Marketing, and Graphic Design throughout the summer in order to stay current on the new trends and such. I cannot believe how incredibly lucky I am to be doing what I love and learning a ton along the way. This is a very exciting time as I will be graduating in just a few months. My goals are big and I am so humbled by the opportunities I have already been given. Updates to follow as well as some professional reviews/opinions about the PR/Graphic Design world.

Media Kit: Employee Newsletter

Media Kit: News Release

News Release

     

Media Contact 

Ron Knuppel
5045 Benois Road

Roanoke, VA 24018
Phone: 540-772-7700

FOR IMMEDIATE RELEASE

May 5, 2014

Blue Ridge Self Storage to Expand and Add RV, Boat, and Motorcycle Storage

Facility Changes Will Give Way To New Blue Ridge Location

ROANOKE, VA-May 2, 2014-Blue Ridge Self Storage is taking a huge leap by adding RV, boat, and motorcycle storage areas to the already spacious self-storage facility.

These new units will be open for rental starting May 2014 and will offer 24-hour access. Free truck rental is provided by Blue Ridge to assist customers by offering a convenient and safe moving truck.

The RV, boat, and motorcycle units have been under construction for about 6 months and are ready to open to the public at the beginning of May. In addition, there is already a waiting list for the motorcycle units.

This will bring in an indefinite amount of revenue to the prospering business, and will allow the company to start construction on a new branch location which will be located in Salem, Virginia.

The Salem office will include things like: 24-hour surveillance and security, moving concierge service, and a revolutionary alarm secured units. All of these new changes are being employed because of valuable customer feedback.

Blue Ridge Self Storage has a variety of indoor and outdoor storage sizes in order to tailor the unit to the specific customer’s needs. The new expansion and facility will bring in some much needed revenue for the company.

Ron Knuppel, owner of Blue Ridge Self Storage, is ecstatic to be able to start this journey and create over 50 jobs for the community of Salem, Virginia.

Knuppel comments on this exciting news by stating, “I am pleased to announce that our company will be gaining another location in 2015. The recent development of our RV, boat, and motorcycle storage has given way to some additional income that we have decided to use in order to enlarge our franchise.”

The community is completely on board with this transformation and supports Blue Ridge entirely. It is amazing to see how small businesses can be lifted up in a time of change.

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Blue Ridge Self Storage has been in business for 17 years in the Roanoke, Virginia area. We are a unique self-storage company that implements Christian values into everything we do. It is our goal to provide excellent customer service, quality storage options, and outstanding security measure for our storage units.

"The New Press Release"

Are Press Releases Becoming a Thing of The Past?

Press releases have evolved because the SEC has allowed news releases to be produced on social media. This means that businesses can use things like Facebook and Twitter to announce important advances in their company. 

The report states that "The SEC issued guidance ni 2008 clarifying that websites can serve as an effective means for disseminating information to investors if they've been are aware that's where to look for it."

Issuing this type of release can go one of two ways. It can benefit companies and their investors, or it could decrease the revenues of many companies due to lack of professionalism. In this society, people are numb to the amount of social media that is thrown at them on a daily basis. 

Many people wonder if this is the "new press release" or just another type. It is true that using social media is not for everyone; however, in order to appeal to their young customers, companies are being forced to learn about this new market trend. 

Social media has the potential to be threatening to a company's image; however, if used the right way, it can actually get the message out quickly and to a multitude of people while still being professional. 

Another controversial topic when it comes to press releases is paid vs. unpaid press releases. This is huge because many professionals are struggling with what is ethical in the field of public relations due to these emerging trends. 

Google has gotten some flack because they claim that the links in a press release do not affect the ranking on their search site; however, there has been evidence that says otherwise.

When Google's Matt Cutts said that, "links in press releases do not pass value," this had several people testing the statement. They found that when a company puts multiple links in their press release it can actually add to their ranking on a search engine. 

This could just be a coincidence or an actual fact, but there is not enough information to prove that Google ranks their searches due to the amount of links in a press release.  

Although these theories may be true, it does not take away from the fact that press releases are an important part of a companies image. They are used in numerous situations and almost always benefit either the investor, customer, or company. 

The SEC's report that allows businesses to broadcast their information over social media is a great thing that will change the amount of ways that a press release can be distributed.